Companies

Thirsty Buddha® Introduces Gut-Healthy Nostalgic Soda Flavours

Published January 26, 2024

Catering to the ever-growing demands of health-conscious consumers, Buddha Brands™, a prominent Canadian company specializing in functional beverages, has proudly unveiled three exciting additions to their Thirsty Buddha® soda range. With an aim to merge gut-friendly ingredients and nostalgic taste experiences, these new entries are stirring interest among soda enthusiasts and health-aware consumers alike.

A Dash of Nostalgia with a Gut-Healthy Twist

Thirsty Buddha® is known for its innovative approach to refreshments that not only exhilarate the taste buds but also offer health benefits. Adhering to this unique brand philosophy, Buddha Brands™ has expanded its portfolio to include three novel flavours, infusing classic soda tastes with gut-supporting probiotics. This strategic move illustrates Buddha Brands™ commitment to fostering well-being through delightful culinary ventures, while capturing the essence of bygone eras in its beverage lineup.

Economic Implications on Retail and Health Markets

The addition of these new sodas is anticipated to have a significant impact not just on the beverage sector, but also on retailers such as Costco Wholesale Corporation COST, known for its extensive selection of organic and health-related products. As a quintessential wholesale giant, Costco's association with Buddha Brands™ could potentially bolster its inventory appeal and cater to a broader audience seeking healthier alternatives in the fizzy drink segment.

Buddha, Costco, Soda