Companies

Threads by Meta Achieves 175 Million Users in First Year, Competing with Former Twitter Amidst its Turbulent Transition

Published July 4, 2024

Threads, the latest venture by Meta Platforms, Inc. META, celebrated a significant milestone as it reached over 175 million users by the close of its first year. Launched in the competitive landscape formed in the wake of Elon Musk's takeover of the social media platform X, Threads arrived in July last year, setting the stage to capitalize on the shifting user sentiment.

A Strategic Launch amid a Chaotic Takeover

In what was seen as a shrewd move by Meta Platforms, the unveiling of Threads was perfectly timed to align with the volatility experienced by Twitter, following the turbulence of Elon Musk's acquisition. The strategic timing was critical to Thread's successful entry into the market as it presented itself as a stable alternative amid the chaos surrounding a major competitor.

An Overview of Meta Platforms, Inc.

Meta Platforms, Inc. META, headquartered in Menlo Park, California, not only owns Threads but is also the entity behind several of the most prominent that connect and share platforms worldwide. The company's product portfolio extends across a wide array of hardware and software, including mobile devices, PCs, virtual reality headsets, wearables, and home devices globally.

Threads, META, Milestone