TransUnion Collaborates with FreeWheel to Enhance TV Advertising with Better Audience Matching

In an effort to refine the TV advertising landscape, TransUnion TRU, a leader in credit and information management, has announced an expanded partnership with FreeWheel, a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. By leveraging TransUnion’s vast information repository, this collaboration aims to enhance audience match rates—thereby enabling publishers to more efficiently unify audiences across various devices and types of advertisements.

Enhancing Match Rates in A Fragmented Landscape

The contemporary media environment is characterized by fragmentation, with consumers engaging with content across a multitude of devices and formats. This presents a considerable challenge for publishers striving to deliver targeted advertising across different platforms. The integration instigated by TransUnion and FreeWheel confronts this issue by utilizing advanced data solutions to identify and unify audiences, which, in turn, can lead to heightened match rates and improved ad efficiency.

TransUnion’s Role in the Partnership

TransUnion TRU, with its headquarters nestled in Chicago, Illinois, brings to the table its expertise in risk and information solutions. Through this partnership, TransUnion provides the crucial data and analytics necessary to enable a more seamless connection between publishers’ inventory and potential audiences. This synergy paves the way for advertisers to reach their intended audience more accurately, bolstering engagement and potentially increasing the effectiveness of the advertising spend.

TransUnion, FreeWheel, Advertising