Companies

Leaked Design Emerges for FC Barcelona's Away Kit Amid Online Stir

Published January 7, 2024

The fashion and sports worlds often collide, leading to fervent discussions among fans and enthusiasts alike. In an intriguing development, an alleged new design for FC Barcelona's away shirt for the 2024/2025 season has made its way to the internet spotlight. Reportedly leaked by an account known as Esvaphane, the new shirt design speculation is creating a buzz within the FC Barcelona community and beyond. The leakage of such designs is not uncommon in the sports apparel industry, frequently sparking debates over authenticity and artistic direction.

Response to Current Away Jersey

Currently, Barca dons a white away jersey, a choice that has not gone unnoticed by its passionate fan base. This colour selection has been met with some controversy, given its symbolic association with their eternal rivals, Real Madrid. The apparent design leak is possibly positioning FC Barcelona for a rebranding of their away kit that would distance the club from any hues linked to their fierce adversary.

Influence on Brand Partners and Shareholders

Such leaks and subsequent kit redesigns can have ripple effects on brand partners and stakeholders. One of the major partners of FC Barcelona, Nike NKE, is integral to the manufacturing and marketing of the club's apparel. As a leading global supplier of athletic apparel, Nike's product design, sales strategies, and stock can be considerably affected by the team's uniform evolution and fan reception. Meanwhile, entertainment platforms like Spotify Technology SA SPOT, which offers audio streaming services worldwide and is associated with the team, may also experience indirect impacts from such changes that influence brand visibility and sponsorship outcomes.

Leaks, Barcelona, Design