Belize Solidifies Partnership with Atlanta United as Official Caribbean Tourism Partner

On May 15, 2024, the Belize Tourism Board (BTB) made a strategic move to amplify its marketing efforts by becoming the Official Caribbean Tourism Partner of Atlanta United, a celebrated team within Major League Soccer. This partnership stands as an innovative approach to sportive marketing, aiming to leverage the thriving fan base of soccer in promoting Belize as a top-tier tourist destination.

Belize and Atlanta United Join Forces

This symbiotic relationship offers significant perks for both parties, providing Belize with expanded visibility across diverse markets and infusing the realm of sports with the vibrancy of Caribbean tourism. The alignment with Atlanta United, renowned for their passionate supporters and a track record of success, resonates with Belize's ambition to enhance its branding and attract tourists from soccer-loving demographics.

Strategic Marketing Move

The Belize Tourism Board recognizes the influential role of sports in global culture and commerce. Integrating the allure of Belizean destinations into the soccer landscape presents a creative and engaging avenue to captivate an international audience. By aligning with a top soccer club such as Atlanta United, Belize anticipates a boost in tourism and heightened awareness of its cultural and natural offerings.

Belize, Atlanta, Tourism