Companies

Microsoft to Add New Call of Duty to Xbox Game Pass

Published May 19, 2024

In a significant move within the gaming industry, Microsoft Corporation MSFT is set to add the upcoming Call of Duty release to its Xbox Game Pass. The Wall Street Journal's recent reports suggest that the anticipated title, likely the next iteration in the Black Ops series, will become available on Microsoft's subscription service. This strategic decision comes as part of Microsoft's broader effort to expand its gaming ecosystem and bolster the value proposition of Xbox Game Pass to its subscribers.

Expanding the Xbox Gaming Ecosystem

Microsoft has been making deliberate steps to broaden its gaming reach, with Xbox Game Pass at the heart of its strategy. By adding popular titles like Call of Duty to the service, Microsoft not only enhances its gaming library but also aims to attract new users and retain the current subscriber base. The initiative underscores the company's commitment to positioning Xbox as a leading gaming platform.

Enhancing Value for Game Pass Subscribers

The inclusion of blockbuster games such as Call of Duty into Xbox Game Pass’s portfolio serves to significantly increase the value of the subscription. This appeals to a wide audience of gamers, potentially driving up membership numbers and increasing subscription revenue for the technology giant.

Microsoft's Financial Performance and Outlook

With its diverse portfolio that includes hardware, software, and services, Microsoft Corporation has consistently demonstrated its prowess in the technology sector. As recorded in the 2020 Fortune 500 rankings, Microsoft positioned itself as the 21st largest United States corporation by total revenue. Notably, it was declared the world's largest software maker by revenue as of 2016. The company's decision to integrate high-caliber games like Call of Duty into its subscription service is expected to contribute positively to its revenue streams, reinforcing the bullish outlook for MSFT.

Microsoft, Gaming, Subscription