Companies

Kettle & Fire Challenges the Food Industry Paradigm Highlighting Thanksgiving Concerns

Published November 18, 2023

In the United States, Thanksgiving traditions often bring to light the cultural importance of food and family. However, Kettle & Fire, a prominent bone broth company, is calling attention to larger issues within the food industry as America prepares for its annual feast. The company's efforts underscore the systemic problems in food production, distribution, and consumption, which become increasingly evident during the high-demand holiday season.

Food System Discrepancies

As a leader in its market, Kettle & Fire is not just content with offering health-conscious products to its customers. It aims to use its influence to expose the cracks in the very system it operates within. During a time when many American households are stocking up for the Thanksgiving meal, concerns such as sustainability, food wastage, and ethical sourcing rise to the forefront. Kettle & Fire brings these issues into the spotlight, suggesting that the current food system is failing both people and the planet.

Emphasis on Sustainability

Kettle & Fire promotes sustainable farming practices, which are often contrasted with the industrialized methods that dominate the American food landscape. The bone broth company supports regenerative agriculture, a movement that encourages farming techniques designed to improve soil health, biodiversity, and carbon sequestration.

Championing Nutritional Awareness

Aside from environmental concerns, Kettle & Fire also champions better health outcomes through nutritional awareness. As families gather to enjoy their Thanksgiving meals, the company believes it's crucial to consider the source and quality of the food on the table. By shedding light on additive-laden and highly processed foods, Kettle & Fire aims to advocate for a more informed food selection that prioritizes natural, wholesome ingredients.

Looking Forward

While the company's focus is on the Thanksgiving period, its mission speaks to a year-round crisis in the food system. Kettle & Fire envisions a future where food production is aligned with both ecological principles and human health. However, the first step toward this change is raising public awareness, and the Thanksgiving platform presents a unique opportunity to do so.

Thanksgiving, sustainability, health