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Apple CEO Tim Cook Admires Hockney's iPad Art Project at Battersea Power Station

Published December 5, 2023

The Christmas season brings with it a blend of traditional decorations and modern interpretations of festive cheer. This year, London's historic Battersea Power Station has become the canvas for something truly innovative and eye-catching—a digitally rendered art piece created on an iPad. The artist behind the vivid spectacle, David Hockney, reimagined the holiday spirit with his creation, "Bigger Christmas Trees," illuminating the iconic structure to the delight of visitors and spectators.

Innovation Meets Festive Spirit

The artwork, consisting of bright, playful colors and Hockney’s signature bold style, offers a contemporary twist on the classic Christmas tree motif. Having been sketched on an iPad, the project highlights how technology, art, and seasonal festivities can interweave to produce a public display captivating enough to draw recognition from high-profile figures.

High Praise from Apple's CEO

Among those enamored by Hockney's creative use of technology was Tim Cook, CEO of Apple Inc. AAPL. The technology giant, which stands as the world's most valuable company, has expressed its appreciation for how the iPad has become a tool for artists to convey their visions to a broader audience. Cook’s admiration for this eye-catching exhibition echoes the sentiment felt by many who witnessed the unique holiday installation.

Apple's Broader Influence

Apple Inc. AAPL, renowned for its innovative consumer electronics, including the very iPad used by Hockney, continues to shape the tech landscape. Generating a staggering revenue of $274.5 billion in 2020 and being counted as the fourth-largest PC vendor and smartphone manufacturer, Apple's influence on the fusion of art and technology is unmistakable. This festive event at Battersea Power Station is yet another example of how Apple products inspire creativity and leave an imprint on culture and society.

Apple, Art, Technology