Companies

Qbigtech Unveils AdRu Agency, A New Venture to Support Chinese Brands in CIS Markets

Published February 17, 2024

In a strategic move that underscores the burgeoning economic ties between China and the Commonwealth of Independent States (CIS), Qbigtech, a leading AdTech powerhouse in the CIS region, has recently announced the launch of its new subsidiary, AdRu. This agency is tailored specifically toward enabling Chinese brands to navigate the complexities of tapping into the burgeoning CIS market. The initiative comes amidst a period of significant trade turnover highs between the CIS countries and China, signaling a ripe opportunity for Chinese businesses looking to expand their international footprint.

Market Expansion Strategy

The unveiling of AdRu by Qbigtech is a compelling narrative of synergy and foresight. With an increasing number of Chinese brands vying for a stake in the attractive yet intricate CIS market, AdRu offers a comprehensive suite of services designed to address the diverse needs of these businesses. From market research and consumer insights to localization and compliance, AdRu stands as a beacon for Chinese companies aiming for successful market penetration and sustained growth in the CIS region.

The Rise in CIS-China Trade

A surge in the trade turnover between CIS countries and China has laid the groundwork for deeper economic collaboration. This uptrend not only highlights the robust demand for Chinese products in the CIS but also marks a strategic pivot for Chinese marketplaces aiming to diversify and strengthen their global presence. With Qbigtech's AdRu endeavor, these brands are strategically positioned to leverage tailored advertising technologies and regional expertise to capitalize on this growing demand.

Qbigtech, AdRu, CIS