TV360 Secures Exclusive UEFA EURO 2024 Broadcasting Rights in Vietnam

In a landmark deal for sports broadcasting, Viettel Telecoms' streaming service TV360 has acquired the exclusive rights to air the anticipated UEFA EURO 2024 football tournament. Viettel Telecom, which stands as Vietnam's paramount telecommunications provider, announced this strategic acquisition in a press event that took place in Hanoi on December 6, 2023. The agreement positions TV360 as the sole platform within Vietnam to offer live coverage of one of Europe's most prestigious football competitions, the European Championship.

Bridging European Football and Vietnamese Audiences

The acquisition by TV360 is set to bring one of the sporting world's most celebrated events closer to Vietnamese fans. As the official broadcaster for the UEFA EURO 2024, TV360 will enable football enthusiasts in Vietnam to enjoy all matches live and in high definition, ensuring an immersive viewing experience. This is a significant move by Viettel Telecom to strengthen TV360's offering and expand its subscriber base considerably in the face of growing competition within the streaming industry.

Impact on the Market and Viettel Telecom's Strategy

The announcement of this high-profile deal may influence the telecommunications market dynamics. While the partnership details remain undisclosed, the investment into exclusive sports content could translate to a competitive edge for Viettel Telecom. The deal may also impact the FOREX market, specifically the Euro, as broadcasting rights often involve substantial financial transactions in the licensing currency. Observers and investors will be monitoring the FOREX:EUR as the event draws closer.

By securing the rights to UEFA EURO 2024, Viettel Telecom underlines its commitment to delivering diverse and high-quality content. The move is expected to be a stepping stone for TV360 in competing not only on a national level but also in setting its sights for a broader reach in the region, potentially creating more opportunities for revenue and market share growth. Furthermore, this development illustrates the significant strides Vietnamese companies are making in acquiring international media rights, showcasing their growing influence in the global entertainment and sports broadcasting markets.

Viettel, TV360, UEFA