Bigo Live Partners with iHeartMedia to Promote Diversity at LA Pride

LOS ANGELES, June 14, 2024 /PRNewswire/ -- Bigo Live has taken a significant stride in promoting diversity and inclusivity by teaming up with iHeartMedia, represented by its stock ticker IHRT, for the 'Live Proud, Love Loud' campaign during the LA Pride festivities. This innovative collaboration illuminated the Pride parade with a vibrant display of solidarity and support for the LGBTQ+ community.

A Celebration of Pride and Inclusivity

The LA Pride celebrations are a beacon of hope and acceptance, uniting people from various backgrounds to stand together in the fight for equality. The partnership between Bigo Live, a leading live-streaming platform, and iHeartMedia, a major player in the global media and entertainment industry headquartered in San Antonio, Texas, highlighted the shared values of both companies. Their joint presence at the LA Pride in the Park, which took place on June 8 at the LA State Historic Park, showcased their commitment to a diverse and inclusive society.

iHeartMedia's Role in the Partnership

As a media giant, iHeartMedia IHRT played a pivotal role in the 'Live Proud, Love Loud' campaign. The company leveraged its expansive network to amplify the message of love, acceptance, and pride. Through its platforms and resources, iHeartMedia ensured that the campaign's reach extended far beyond the parade itself, touching hearts and encouraging acceptance around the world.

Impact on the Community

The alliance between Bigo Live and IHRT has set a benchmark for how companies can work together to foster a spirit of inclusivity and celebration of diversity. The campaign has not only made an impact during the Pride month but also signified a lasting commitment to upholding these values throughout the year. The success of 'Live Proud, Recent Posts'>Love Loud' echoes the growing corporate social responsibility trends where businesses are taking a stand on social issues.

Bigo, iHeartMedia, Pride