Idris Elba Partners with GREY GOOSE Altius on New Anthem 'Pushing On' to Celebrate Launch

HAMILTON, Bermuda, July 10, 2024 /PRNewswire/ -- In a blend of high culture and haute spirits, British actor and musician Idris Elba has collaborated with GREY GOOSE to launch their latest premium offering, GREY GOOSE Altius. Drawing inspiration from the pristine French Alps, Altius aims to offer a sip of luxury that mirrors the lofty mountain's natural elegance. To celebrate this occasion, Elafe has unveiled a fittingly lofty summer hit titled 'Pushing On', aiming to encapsulate the essence of celebrating life's peak moments.

Introducing GREY GOOSE Altius

The unveiling of GREY GOOSE Altius marks a milestone for the brand as it ventures into new heights of luxury vodka. Carefully crafted with water sourced from the French Alps and the finest French wheat, the spirit is poised to redefine the vodka experience for connoisseurs and casual drinkers alike. Each bottle of Altius is a testament to GREY GOOSE's commitment to excellence—an ideal that Elba's new anthem vibrantly echoes.

Idris Elba's 'Pushing On' - A Sky-High Celebration

The collaboration between the award-winning artist and iconic vodka brand is more than just a business partnership; it is a creative fusion that brings together Elba's artistic prowess with GREY GOOSE's innovative spirit. 'Pushing On' resounds with the exhilaration of achieving one's aspirations, much like the GREY GOOSE Altius bottle ascends to new altitudes of opulence. Elba's track is designed to be the soundtrack of celebrations, befitting the ambiance that GREY GOOSE Altius serves to create.

vodka, luxury, anthem