Companies

Virtualware Enhances U.S. Expansion Plans by Adding John A. Cunningham to Advisory Board

Published November 28, 2023

In a strategic move to accelerate its expansion into the U.S. market, Virtualware, a frontrunner in the field of Virtual Reality (VR) solutions based in Europe, has announced the appointment of a highly esteemed veteran of the VR and AR sector, John A. Cunningham, to its International Advisory Board. This appointment reflects Virtualware's commitment to leveraging expert insight to navigate the competitive U.S. landscape.

Industry Expertise to Bolster U.S. Presence

John A. Cunningham is widely recognized within the industry for his tenure as COO of the VR/AR Association (VRARA) and his impactful contributions during his time at Unity Technologies. His vast experience and network are viewed as significant assets that will lend Virtualware an advantageous position as it seeks to replicate its European success in the American market. Cunningham's role on the board is expected to provide strategic guidance and facilitate key relationships with stakeholders in the U.S. technology sphere.

Strategic Implications for Virtualware and Stakeholders

Virtualware's initiative to expand its reach into the U.S. is indicative of the company's broader ambition to solidify its presence as a global player in VR solutions. The integration of Cunningham into the company's advisory ecosystem is poised to potentially create new opportunities for collaboration and innovation, benefiting stakeholders and investors alike. As the company navigates this growth phase, the insights from a diverse and experienced advisory board are likely to be instrumental.

Virtualware, JohnCunningham, Expansion