Technology

The Impact of Algorithmic Ad Blocking on Abortion Information Access in Colombia

Published December 10, 2023

Healthcare, especially reproductive health, can often intersect with technology in fundamental ways that impact accessibility to information. This interplay becomes particularly pronounced in the political arena of abortion rights. María M. Vivas, a dedicated doctor, found herself in the vortex of this intersection, driven not by choice, but by necessity to delve into the complexities of technology. This was not a journey sparked by professional curiosity; rather, it was a compulsory shift to navigate the convoluted landscape where healthcare meets algorithmic censorship.

The Politicization of Reproductive Health

Unlike many other medical fields, reproductive health carries a burden of politicization that deeply affects its practice and outreach. Dr. Vivas points out that this is particularly true for abortion services, where the flow of information is heavily constricted. The algorithms that govern our digital lives, from search engines to social media, often inadvertently become arbiters of content access. "Information is something that is very blocked in abortion rights," Vivas elucidates. She identifies that "That's one of the access barriers." The implications are many, but one of the most significant is the obstruction of knowledge—an essential tool for those seeking reproductive healthcare.

Algorithmic Ad Blocking's Role

Algorithmic ad blocking serves as a gatekeeper that can severely limit the availability of abortion-related information. In countries like Colombia, where abortion is a contentious topic, algorithmically determined censorship can exacerbate information scarcity for those in need. Advertisements and informational content on platforms powered by Alphabet Inc. GOOG, and its subsidiaries like Google, can be filtered out, leaving a significant gap in the digital visibility of abortion services and information.

About Alphabet Inc.

Alphabet Inc., a multinational conglomerate and parent company of Google, plays a pivotal role in this digital ecosystem. Headquartered in Mountain View, California, Alphabet was formed through a restructuring in October 2015, becoming the entity overseeing Google and several of its former subsidiaries. Guided by co-founders who remain at its helm, Alphabet stands as the world's fourth-largest technology company by revenue and is among the globe's most valuable. The power wielded by such companies in controlling information flow is immense, and it significantly impacts sectors like healthcare.

Conclusion

Healthcare professionals like Dr. Vivas underscore the unintended consequences of this interplay between digital algorithms and political discourse. There is a dire need for awareness and solutions to ensure that vital healthcare information, particularly about abortion, is not stifled by the unintended biases of algorithmic processes. The influence of conglomerates such as Alphabet Inc. is undeniable, and with it comes the responsibility to champion accessibility to information for the benefit of public health.

algorithmic, censorship, accessibility