PepsiCo Subsidiaries Jack Links & Frito-Lay Launch $5,000 'Flavor-fied' Experience for Gen Z

In an exciting new collaboration, Jack Links® and Frito-Lay®, subsidiaries of the food and beverage titan PepsiCo PEP, have unveiled a unique campaign targeted at Generation Z. Dubbed 'Meat Your Inner Flavor,' this innovative promotion bridges the gap between snacking and personal expression by encouraging fans to step into the shoes of their flavor-packed alter egos. Participants have the chance to immerse in a savory social media experience and enter a contest with a tantalizing prize: a $5,000 reward and personalized 'Flavor-fied Headshots' that resonate with their innermost vibrant personas.

Fusing Snacking with Self-Expression

True to the name 'Meat Your Inner Flavor,' the campaign prods Gen Zers to experiment with new 'Flavor Filters' across social platforms. The filters are designed to capture the essence of Jack Links® and Frito-Lay® products and translate that into a digital identity that reflects the user’s individuality. Captivating visuals promise to portray users with attributes akin to a rockstar lead guitarist, an authoritative stallion trainer, or an adrenaline-fueled race car driver, among other dynamic personas. It's a strategic move by the beverage and snack giants to appeal to a generation that places a premium on authenticity and personal branding.

The Mechanics of Participation

To engage with this promotional stunt, enthusiasts simply need to engage with the brands on social media, putting these 'Flavor Filters' to the test. Aiming to create a buzz, the initiative comes with the dual opportunity of reveling in the experiential digital funfair and potentially landing a cash prize plus a professionally created 'Flavor-fied Headshot.’ It's an experiential marketing strategy that illustrates PepsiCo’s PEP adeptness in adapting to new-age marketing trends and engaging a digitally-savvy audience.

As a stalwart in the food and beverage industry, PepsiCo PEP continues to lead the way with its eclectic mix of products that range from nutritious snacks to tantalizing beverages. Situated in Harrison, New York, the corporation’s expansive portfolio includes revered names globally, overseeing their manufacturing, distribution, and marketing with precision. This Gen Z-focused campaign further cements its commitment to innovation and consumer engagement in today's fast-paced digital world.

PepsiCo, GenZ, Campaign