Unisys Clinches Prestigious 'The Drum Award' for B2B Rebrand

Unisys Corporation UIS, a major player in the global information technology services industry, recently garnered significant praise by winning 'The Drum Award' for the B2B Rebrand or Relaunch category. This notable recognition was awarded to Unisys for its effective rebranding strategy, distinguishing itself among eight other prominent global brands, including several technology powerhouses.

Recognition of a Strategic Rebrand

The award celebrates UIS's excellence in rebranding, underscoring the company's innovative and multidimensional marketing approach. This repositioning not only refreshed the Unisys brand but also reinforced its market presence amidst intense competition within the tech industry. The strategic brand overhaul involved a series of targeted initiatives aimed at rejuvenating the corporate identity and aligning it with current and future market needs.

Unisys: A Testament to Transformation

Headquartered in Blue Bell, Pennsylvania, Unisys has a rich history of innovation and has continually adapted to the evolving demands of the information technology sector. This award affirms the company's commitment to growth and its ability to resonate with clients and stakeholders through a well-orchestrated rebrand. As the market for IT services becomes increasingly competitive, UIS's victory at 'The Drum Award' reflects the company's dedication to maintaining a cutting-edge brand strategy.

Unisys, Award, Rebrand