FinTech

Bridgeline Digital Joins Forces with CSS Commerce to Enhance eCommerce with AI-Driven Search Capabilities

Published March 21, 2024

In a significant development within the digital commerce space, Bridgeline Digital, Inc. BLIN, which operates in the United States as a company focusing on digital engagement, has announced a strategic partnership with CSS Commerce. This collaboration is poised to revolutionize the industry by integrating HawkSearch’s AI-powered SmartSearch technology into hundreds of eCommerce platforms, including BigCommerce and Magento. With Bridgeline's expertise in marketing software and CSS Commerce's advanced consulting skills, online retailers are expected to witness substantial growth in both customer engagement and sales conversions.

Innovating the eCommerce Experience

By leveraging HawkSearch's sophisticated AI algorithms, the new SmartSearch tool will enable online sellers to offer highly personalized and relevant search results to their customers. This is anticipated to have a notable impact on improving user experience by catering to the specific needs and preferences of each individual shopper. The synergy of Bridgeline’s innovative software solutions and CSS Commerce's in-depth consulting capabilities promises to elevate the standards of online search functions to new heights, offering an unparalleled shopping experience for consumers.

A Strategic Move Amidst Growing Competition

The eCommerce landscape is fiercely competitive, and staying ahead of the curve is crucial for companies looking to maintain and increase their market share. Bridgeline and CSS Commerce are well-aware of this reality, and their partnership reflects a strategic response to the market's growing demand for more advanced, intelligent search technologies. By combining their strengths, these companies aim to offer an unmatched service that will differentiate their clientele from the competition, ultimately driving increased sales and customer loyalty.

Bridgeline, CSSCommerce, Partnership