Economy

American Consumers Show Decreased Confidence in December

Published December 23, 2024

American consumers are feeling less confident in December, according to a recent report from the Conference Board, a business research group. The consumer confidence index has dropped to 104.7, down from 112.8 reported in November. This decline was unexpected, as analysts had predicted an increase to a reading of 113.8.

The consumer confidence index is an important measure that reflects how Americans perceive current economic conditions and their expectations for the upcoming six months. A significant finding from the report indicates that Americans' short-term expectations regarding income, business conditions, and the job market have also decreased sharply, falling to 81.1. This is concerning because a reading below 80 may suggest a potential recession is on the horizon.

Despite this downturn in confidence, the percentage of consumers predicting a recession in the next twelve months has remained steady. Furthermore, the Conference Board highlighted that consumers' views on current economic conditions slightly decreased to a reading of 140.2.

In the previous month, consumers had increased their spending at retail stores, contributing to a notable 0.7% rise in retail sales for November. Another report indicated that consumer spending rose by a stable 0.4% between October and November. These figures suggest that households still play a vital role in driving economic growth, especially as the U.S. economy experienced an impressive annual growth rate of 3.1% in the last quarter, largely fueled by consumer demand.

With consumer spending making up nearly 70% of total U.S. economic activity, economists pay close attention to these confidence measures to evaluate how the American consumer is feeling and how that may impact the broader economy.

Consumers, Confidence, Economy