Sony Introduces Bravia 2 Series with Google TV in India: Pricing and Features Unveiled

In a significant move to expand its footprint in the smart TV market, Japanese electronics giant Sony has unveiled its latest Bravia 2 series line-up in India on May 21. This new range of TVs is notable for its integration with the Google TV platform, denoting a strategic partnership between Sony SNEJF and American technology conglomerate Alphabet Inc. GOOG.

Bravia 2 Series: Embracing the Latest in Entertainment Technology

Sony has long been associated with quality and innovation in the realm of consumer electronics. The launch of the Bravia 2 series in India continues this tradition by offering consumers an enhanced viewing experience powered by the Google TV platform. This collaboration ensures access to a multitude of apps and services available on the Google Play Store, as well as personalisation features tailored to the user's preferences.

Variants and Features Designed for Every Viewer

The Bravia 2 series comes in two distinct variants, the S20 and the S25. Each model is designed to cater to a different segment of the market. While the S20 serves as a versatile option suitable for a broad audience, the S25 is particularly aimed at gamers. The gaming-centric S25 variant comes equipped with features that enhance the gaming experience, including faster response times and optimized display settings for immersive gameplay.

Alphabet's Role in the Smart TV Experience

The incorporation of Google TV by Alphabet Inc. GOOG—a multinational conglomerate known for its leadership in the technology sector—underscores the importance of software in modern smart TVs. Alphabet, the parent company of Google and several other subsidiaries, has created a comprehensive ecosystem that Sony's Bravia 2 series leverages to offer viewers a smart, connected, and personalized viewing experience.

Pricing and Availability

Sony has strategically priced the Bravia 2 series to be competitive in the Indian market, aiming to capture the attention of consumers looking for premium features at an accessible price point. Detailed pricing information, along with the availability dates for both the S20 and S25 variants, is expected to be made available across various retail channels in the region.

Sony, GoogleTV, India