Magnite and Spectrum Reach Expand Programmatic Advertising Capabilities

In a significant move for advertisers, Magnite, Inc. MGNI, a leading independent sell-side advertising platform, has partnered with Spectrum Reach, the advertising sales division of telecommunications and mass media giant Charter Communications, Inc. CHTR. This collaboration aims to enhance the automation of ad buying across Spectrum's extensive linear and streaming television portfolio. With a focus on elevating programmatic advertising access, this partnership marks an important advancement in the advertising space.

Unlocking Programmatic Potential

Located in Los Angeles, California, Magnite has been at the forefront of empowering advertisers with sophisticated, automated ad-buying solutions. By teaming up with Spectrum Reach, they are broadening the scope of programmatic advertising possibilities. This alignment promises advertisers the ability to more effectively reach their target audience through Spectrum's linear and Connected TV (CTV) offerings.

Impact on the Advertising Industry

With its roots spread across the United States and beyond, Magnite's independent sales platform, together with Spectrum's Reach’s diverse media inventory, represents a significant stride in the advancement of programmatic advertising. This partnership is indicative of the rapidly growing trend towards automating ad transactions and streamlining the buying process to benefit advertisers and publishers alike. Both MGNI and CHTR, alongside over-the-top (OTT) service provider VIDE, are instrumental in paving the way for further innovations in the industry.

Magnite, Spectrum, Programmatic