FinTech

WISeKey Subsidiaries Partner with Paolina Art and Bordeaux's Clos de Lunes for Anti-Counterfeiting Solution

Published December 22, 2023

WISeKey International Holding Ltd, a global leader in cybersecurity, IoT, and AI, has announced that its subsidiaries WISe.ART and SEALSQ are entering into a strategic partnership with Paolina Art, artist Ylan Anoufa, and Clos de Lunes wines of Bordeaux. The collaboration aims to combat counterfeiting in the art and luxury wine markets, offering innovative protection solutions leveraging blockchain and digital identification technologies.

Blockchain Technology in Art and Wine Industries

WISe.ART and SEALSQ have developed a bespoke anti-counterfeit system designed to ensure the authenticity of valuable assets. By incorporating blockchain technology, the partnership will allow artists and wineries to protect their products and artworks from being replicated without authorization. With the addition of Ylan Anoufa, whose visionary artwork has been widely recognized, and the esteemed Clos de Lunes winery known for its premium Bordeaux wines, the coalition aims to set a new standard in authenticity and product protection.

Implementing Advanced Security Solutions

Consumers and collectors of fine arts and wines can rest assured that by using the advanced technological security solutions from WISeKey, the provenance and legitimacy of their purchases will be verifiable. The secure digital identity provided by SEALSQ, further reinforced by WISe.ART's blockchain-based ecosystem, will also enhance customer trust and brand value for partners like Paolina Art and Clos de Lunes. This initiative exemplifies how modern technology can be implemented to safeguard the legacy and integrity of brands and creators.

Investors interested in the companies involved can monitor their stock performance through the tickers LAES for Paolina Art and WSKEF for WISeKey International Holding Ltd.

WISeKey, Blockchain, Art, Wine, Anti-Counterfeit, Technology, Security