Paramount Global and Charter Communications Forge Innovative Distribution Deal

In a strategic move to enhance their offerings and expand accessibility, Paramount Global PARA and Charter Communications CHTR have entered into a groundbreaking multi-year agreement. This pact ensures that Charter's Spectrum Video packages will include ad-supported versions of Paramount+ Essential and BET+ Essential, at no additional cost to their customers. The collaboration aims to provide a richer and more diversified portfolio of content options, catering to the evolving preferences of consumers.

Expanding Content Distribution

The synergy between the two companies is evident in their shared goal to reach a wider audience effectively. As part of the deal, Charter Communications, a leading telecommunications and media giant, will offer Paramount's highly sought-after direct-to-consumer products, enabling even internet-only customers to access and purchase these streaming services. This accessibility underscores a commitment to adapt to the changing landscape of media consumption, where streaming services are increasingly becoming the norm.

Cementing Viewer Engagement

With the inclusion of Paramount+ Essential and BET+ Essential into Spectrum Video packages, Charter ensures that its customers have seamless access to a broad spectrum of entertainment and information. Paramount Global, a powerhouse in global media and entertainment headquartered in New York, continues to secure its foothold in the market by leveraging Charter's extensive customer base to reach new demographics and reinforce engagement with its content.

Paramount, Charter, Streaming