Companies

Old Parr Scotch Whisky and Football Icon Roberto Carlos Invite Fans to Win a Miami Trip for Fútbol's Premier Summer Event

Published May 15, 2024

Old Parr Teams Up with Roberto Carlos for an Unforgettable Fútbol Experience

In anticipation of the year's most eagerly awaited fútbol tournament, Old Parr Scotch Whisky has aligned with Brazilian football legend Roberto Carlos to offer enthusiasts an extraordinary opportunity. The campaign, designed to highlight the 'Goalden Moments' of fútbol, seeks to ignite hometown pride both on and off the field throughout the United States. This initiative culminates in the chance to win an ultimate finals weekend celebration in Miami, thereby bringing together the passion for the game and the spirit of Old Parr.

Diageo: The Powerhouse Behind Old Parr

Diageo plc DEO, the global leader in alcoholic beverages, is steering this promotional endeavor. The London-based company is well-known for producing and distributing a wide array of renowned spirits and beers. With Old Parr Scotch Whisky under its expansive umbrella, Diageo aims to blend the fervor of fútbol with the craftsmanship of their premium Scotch, creating an unforgettable experience for fans.

A Golden Opportunity for Fútbol Aficionados and Scotch Connoisseurs

Old Parr Scotch Whisky's celebration extends far beyond the pitch, encouraging fans to engage with the culturally rich tapestry of fútbol. Partnering with such a legendary figure as Roberto Carlos, famously known for his remarkable 'banana shot' which is revered as one of the sport's most spectacular 'Goalden Moments,' amplifies the excitement. As part of the grand prize, the lucky winners will revel in the spectacle of the championship match under the Miami sun and experience the game's pinnacle alongside Old Parr's exquisite Scotch, witnessing firsthand the synergy between sporting and sipping traditions.

Investment, Beverages, Sports