Jessica Rodriguez Appointed to Vera Bradley's Board of Directors

In a notable move within the corporate sector, Vera Bradley, Inc. VRA, a prominent name in the fashion and lifestyle industry, has announced the election of media business veteran Jessica Rodriguez to its Board of Directors. This strategic decision was publicized on January 26, 2024, from the company's headquarters in Roanoke, Indiana.

Professional Track Record

Jessica Rodriguez brings with her an exceptional portfolio of experience, most notably her tenure as President of Entertainment and Chief Brand Officer of Univision Communications, Inc. Her insight and expertise in the media business are expected to be invaluable to Vera Bradley VRA as the company continues to evolve its brand positioning and marketing strategies.

About Vera Bradley

Vera Bradley, Inc. VRA stands as a highly-regarded designer, manufacturer, and seller of women's handbags, alongside a diverse assortment of luggage, travel items, fashion accessories, home accouterments, and gift articles. Based in Roanoke, Indiana, the company has carved out a distinctive niche in the lifestyle segment, catering to a dedicated customer base with its signature patterns and designs.

Strategic Growth and Board Enhancement

The induction of Rodriguez is anticipated to not only enhance the board's collective knowledge and governance but also to significantly contribute to Vera Bradley's VRA strategic growth. By leveraging her substantial experience in entertainment and brand cultivation, Rodriguez is expected to aid the company in its focus on innovation and customer engagement.

Appointment, Board, Director