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AC/DC's Classic Hit Resurges on U.S. Charts, Signaling a Resurgence in Popularity

Published March 2, 2024

Rock music aficionados in the United States are witnessing an unexpected but welcome resurgence in the popularity of an iconic tune from the legendary band AC/DC. This resurgence is not fueled by a new release from the storied rockers, but rather a renewed interest in one of their most celebrated songs from the past. Remarkably, this classic hit is not only rekindling the enthusiasm of longstanding fans but is also capturing the hearts of a new generation of listeners.

A Sudden Surge in Legacy Music

The precise reasons behind this sudden boost in AC/DC's popularity might be multifaceted. Nostalgia for classic rock could be playing a role, alongside possibly increased reference and play in popular media or modern remixes and covers catapulting the song into current relevance. The phenomenon of older music finding a second wind in the streaming era is not unique to AC/DC, but their thunderous anthems seem particularly adept at transcending time and trends, echoing once more across the American soundscape.

Implications for Music Streaming Platforms

Platforms such as Spotify Technology SA SPOT, which offers audio streaming services globally and is headquartered in Luxembourg, Luxembourg, potentially stand to gain from such musical revivals. With millions of songs at users' fingertips, the barrier for re-discovery or initial discovery of classic hits like those of AC/DC is lower than ever. The streaming model lends itself to this kind of musical longevity, possibly influencing the way consumers interact with and explore the vast catalogs of yesteryear's music.

For the industry and investors, the attention on legacy acts can translate into a steady stream of royalty revenue and increased engagement on the platform, which could impact the audience metrics and, ultimately, the financial bottom line for companies in the streaming space like SPOT.

AC/DC, charts, streaming