Companies

The Rising Tide of Menopause Market Potential

Published March 16, 2024

The field of women's health has long been an area with substantial unmet medical needs, particularly when it comes to conditions like menopause. Often overshadowed by other health priorities, menopause represents a significant phase in a woman's life that can impact her well-being on multiple levels. Recent analyses by McKinsey suggest that menopause, a natural occurrence in the female health lifecycle, carries 'enormous potential for innovative treatments.' As society and the medical community begin to pay closer attention, this segment of women's health is poised to become a burgeoning market, potentially valued at up to $350 billion.

Exploring Untapped Opportunities in Women's Health

Despite the pervasiveness of menopause among the female population, it has traditionally received less attention from the healthcare industry, resulting in a range of unaddressed symptoms and health issues. The growing awareness of this gap presents an opportunity for companies that are willing to invest in the development of new treatments and solutions. Among such companies, BTMD, or Biote Corp., stands as a prominent name. With its headquarters nestled in Irvine, Texas, Biote Corp. has been building a reputation in providing innovative healthcare solutions tailored to women's health.

Companies Leveraging the Menopause Market

As the market for menopausal care grows, businesses are aligning to take advantage of this trend. Key players like PGNY, or Progyny, Inc., have already established themselves in the realm of benefits management, specializing in fertility benefits and family development solutions for employers across the United States. With its strategic base in New York, New York, Progyny, Inc. is well-positioned to expand its suite of services to address the needs surrounding menopause, tapping into an eager and underserved market demographic.

Menopause, Healthcare, Investment