Nexxen SSP Teams Up with Taiv to Advance CTV OOH Capabilities - Tremor International TRMR

NEW YORK, Dec. 15, 2023 (GLOBE NEWSWIRE) — A significant development in the advertising technology sector has emerged as Nexxen, a pioneer in video and Connected TV (CTV) advertising technology, through its supply-side platform Nexxen SSP, enters a strategic partnership with the innovative out of home (OOH) advertising firm Taiv. This collaboration aims to enhance their existing CTV OOH offerings and leverage their mutual strengths to dominate a rapidly evolving advertising market.

Understanding Nexxen SSP and the Partnership

Nexxen SSP has been recognized for unifying digital advertising through a robust platform that eases the transaction of video ad spaces, particularly in the booming CTV sphere. The synergy with Taiv is anticipated to not only broaden the reach of advertisers leveraging Nexxen's network but also to introduce more dynamic OOH advertising solutions, which could revolutionize how public space advertising interacts with technology.

The Role of Taiv in the Collaboration

Taiv, known for its creative approach to OOH advertising, brings to the table a portfolio of high-impact, visual advertising opportunities. These are especially valuable in high-traffic areas where audiences can engage with brands in a real-world context. By combining this with Nexxen SSP's data-driven digital advertising approach, the partnership promises a seamless and potent advertising experience that stands to captivate and engross audiences in both the digital and physical realms.

Tremor International's Involvement

Tremor International TRMR, previously known as Telaria, Inc., is pivotal to this partnership. As a parent company with deep roots in online video advertising across the United States, its support and resources could be key in propelling the Nexxen SSP-Taiv alliance forward, signifying a promising venture for current and potential stakeholders in TRMR. Headquartered in New York, New York, Tremor International's proven track record in the advertising industry provides a foundation of experience and credibility to this collaboration.

Market Impact and Future Prospects

The bringing together of Nexxen's digital platform and Taiv's OOH expertise is poised to create waves in a market thirsty for innovation. As advertisers seek novel ways to reach digital-savvy consumers across various channels, this partnership stands as a testament to the industry's dynamic future. Moreover, this move may also signify a surge in demand for Tremor International's stock TRMR, as the company positions itself at the forefront of this progressive industry shift.

Nexxen, Taiv, CTV