Gracenote Collaborates with Major CTV Players for Enhanced Contextual Ad Targeting

In a significant advancement for the connected TV (CTV) advertising landscape, Gracenote has partnered with key industry players to refine contextual ad targeting capabilities. This collaboration involves integrating Gracenote's detailed program-level metadata to offer new contextual categories for buyer campaigns, expected to be available in Q4. The deployment will utilize Gracenote's rich metadata to support more precise and relevant ad targeting on CTV platforms.

Strategic Partnerships to Elevate Ad Precision

Gracenote's initiative encompasses alliances with prominent CTV services such as Cineverse, DIRECTV Advertising, Philo, Tastemade, and Xumo. These partnerships aim to bolster the ability for advertisers to effectively reach desired audiences through refined targeting that leverages the extensive metadata provided by Gracenote. This synergy is anticipated to deliver targeted advertising at scale, ensuring that campaigns reach the right viewers based on the viewing context.

Magnite's Role in Contextual Ad Targeting

Magnite, Inc. MGNI, a leading sales advertising platform that functions both domestically and internationally, stands to benefit from these advancements in ad targeting technology. Headquartered in Los Angeles, California, Magnite is positioned to play an integral role in the evolving CTV advertising ecosystem, where enhanced targeting capabilities can translate into more efficient and effective ad placements for its clients.

This technological evolution marks a significant step in CTV advertising, allowing for a level of ad customization and relevance that has been sought after in the market. Through the application of Gracenote's metadata and the reach of Magnite's platform, advertisers can look forward to improved targeting precision and potentially higher return on investment in their CTV advertising campaigns.

Gracenote, CTV, Advertising, Metadata, Magnite, Targeting