Fresco Appoints Ex-Fitbit Joanne Savage as New CMO

DUBLIN, Ireland – In a move that signals a major strategic shift towards aggressive marketing and brand expansion, Fresco, a trailblazer in smart kitchen technology, has announced the induction of Joanne Savage into their executive team as the Chief Marketing Officer. Savage, whose resume boasts a significant tenure at Fitbit, brings a wealth of experience and a proven track record in steering consumer technology brands to the zenith of market prominence.

Expanding the Brand's Reach

Joanne Savage's arrival at Fresco comes at a critical time when the company is looking to bolster its presence in the smart kitchen arena. Her expertise is expected to drive innovation in marketing strategies, paving the path for Fresco to fortify its partnerships with leading appliance brands and direct the conversation in smart kitchen solutions. Given her background, Savage is anticipated to be a pivotal force in Fresco's mission to revolutionize the way we interact with kitchen appliances.

Strategic Direction and Growth

Fresco's leap into securing Savage’s leadership aligns with a broader initiative to scale the company's market share and deliver on its promise of creating seamless cooking experiences. The appointment underpins Fresco’s commitment to investment in top-tier talent to spearhead growth and reflects confidence in Savage's potential to harness her industry insights towards achieving Fresco's ambitious goals.

Fresco, CMO, Marketing