Companies

Introducing Infosys Aster™: A Breakthrough AI-Driven Marketing Suite by INFY

Published June 18, 2024

In a significant move to revolutionize the marketing industry, Infosys Limited INFY, a global leader in next-generation digital consulting and services, has announced the launch of Infosys Aster™ - an advanced marketing suite powered by artificial intelligence. Headquartered in Bengaluru, India, INFY today unveiled a state-of-the-art tool designed to enhance brand experiences, improve marketing efficiency, and expedite business growth.

Transformative Marketing Solutions

Infosys Aster™ incorporates AI to analyze consumer data, anticipating customer needs, and creating personalized marketing campaigns. This innovative technology promises to deliver impactful brand engagements, thereby providing an edge in the competitive marketing landscape. With clients spread across North America, Europe, India, and other international markets, INFY is well-positioned to deploy Infosys Aster™ across a diverse clientele, leveraging its wide-reaching technological expertise to drive transformation in marketing strategies globally.

Strategic Investment for Accelerated Growth

Infosys Limited's INFY foray into AI-amplified marketing solutions with Infosys Aster™ represents a strategic investment aimed at providing their clients with the tools necessary for dynamic growth. The integration of artificial intelligence within the marketing suite is not only expected to enhance efficiency but also to streamline operations and optimize return on investment for marketers. INFY's commitment to innovation continues to underscore its role as a pioneer in the technology services industry.

Infosys, AI, Marketing