ICONSIAM Brings Glittering Loy Krathong to Promote Cultural Heritage Recognition by UNESCO

In an effort to boost cultural heritage recognition, ICONSIAM, one of the most extravagant shopping complexes in Bangkok, Thailand, has organized a dazzling Loy Krathong festival. The festival is a part of the company's endeavor to have this traditional Thai ceremony included in UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. Known for its opulence, ICONSIAM went all out to display an authentic and grandiose presentation of Loy Krathong, illuminating the night with lights, decorations, and breathtaking performances that reflect the rich beauty of Thai culture.

The Extravagant Celebration of Loy Krathong

Loy Krathong is one of Thailand's most celebrated festivals, emblematic of the country's historical traditions. Held during the full moon of the 12th month in the traditional Thai lunar calendar, the event involves participants floating handcrafted krathongs (decorated baskets) on rivers and waterways to pay respects to the water goddess and seek forgiveness for any grievances against the water. ICONSIAM's version of the festival did not only preserve the traditional aspects but also enhanced them, featuring a variety of cultural showcases including classical Thai music and dance performances.

ICONSIAM's Role in Promoting Thai Heritage

By hosting the Loy Krathong festival, ICONSIAM positions itself not just as a center for commerce and retail, but also as a pivotal force in the promotion and preservation of Thai culture. The shopping center's initiatives are in line with its broader commitment to fostering Thailand's heritage on the global stage and attracting cultural tourism. The attempt to gain recognition for Loy Krathong from UNESCO is an extension of these efforts and represents the potential to increase global awareness and appreciation for one of Thailand's most picturesque and spiritually significant events.

ICONSIAM, LoyKrathong, UNESCO