ICONSIAM Organizes Grand Loy Krathong Festival in Quest for UNESCO Recognition

The Loy Krathong Festival is one of Thailand's most picturesque and widely celebrated festivals, and ICONSIAM, a major shopping destination in Bangkok, has taken it to new heights. In an effort to bolster the festival's case for UNESCO Intangible Cultural Heritage status, ICONSIAM recently hosted a spectacular Loy Krathong event, replete with cultural performances, traditional ceremonies, and vibrant fireworks.

A Dazzling Display of Cultural Heritage

ICONSIAM's version of the Loy Krathong Festival included a myriad of activities and performances designed to showcase the rich cultural heritage of Thailand. From classical Thai dances to the release of ornately-decorated krathongs into the river, visitors had the opportunity to participate in a tradition that dates back centuries. A highlight of the evening was the stunning fireworks display that illuminated the skyline, symbolizing the warding off of bad luck and the ushering in of good fortune.

Advancing Towards UNESCO Recognition

The primary goal of the grand celebration at ICONSIAM is to support the inclusion of Loy Krathong in UNESCO's Intangible Cultural Heritage list. This recognition would not only validate the cultural significance of the festival to Thailand but also serve to protect, preserve, and promote cultural practices for future generations. As such, ICONSIAM's efforts extend beyond mere celebration to a deliberate step towards cultural conservation.

The push for UNESCO recognition is part of a larger trend, where entities like ICONSIAM leverage their resources and influence to advocate for and preserve cultural traditions. While the impact on local and international tourism is a substantial benefit, the underlying motive remains the celebration and protection of a beloved heritage.

ICONSIAM, LoyKrathong, UNESCO