Circana Enhances Client Data Accessibility Through Snowflake Integration

On November 16, 2023, Circana, which is the new brand identity integrating both IRI and The NPD Group, has made a significant move to expand the availability of its comprehensive point-of-sale and consumer panel data by integrating with Snowflake, the leading Data Cloud company. This strategic integration enables Circana's clients to leverage the full potential of their data in Snowflake's cutting-edge cloud environment, ensuring they can meet the ever-growing and changing technological demands of the information sector.

Seamless Data Integration

As businesses around the globe are continually in search of more dynamic and effective ways of data handling, the integration of Circana's data with Snowflake presents a timely solution. The unified data assets now provided by Circana are geared towards facilitating the flow of information. This allows clients to benefit from a seamless integration process, thus enhancing their analytical capabilities and enabling better decision-making grounded in robust data analytics.

Advance Client Capabilities

The integration with Snowflake is more than a technical enhancement; it represents Circana's commitment to advancing their clients' capabilities in an increasingly data-driven world. Clients will now have access to a wider scope of data resources, including granular point-of-sale data and detailed panel insights. In the highly competitive market where data is essential, Circana is providing its users with the necessary tools to stay ahead, by embracing Snowflake's powerful platform to make data more accessible and useful.

Integration, Data, Technology