Hershey's Unveils Diwali Campaign with Bollywood Star Shraddha Kapoor

Delving into the festive spirit, Hershey's has launched a luminescent Diwali campaign featuring the endearing Bollywood actress Shraddha Kapoor. The campaign is designed to capture the essence of the 'Festival of Lights' and the joyous anticipation that permeates the air weeks before the actual celebration. Diwali, known for its vibrancy, is accompanied by numerous rituals, vibrant festivities, and moments of joy that come together to amplify the festive mood.

The Spirit of Diwali

At the core of the campaign lies the goal to evoke the warmth of the season and its inherent community feel. The commercial, steeped in rich Indian tradition, showcases various elements such as lighting diyas, sharing sweets, and enjoying the company of loved ones, which are synonymous with Diwali. Hershey's aims to be an integral part of the celebration, symbolizing the sweetness that comes with sharing during this time of togetherness.

Role of Shraddha Kapoor

Shraddha Kapoor, with her mass appeal and affectionate image, is the centerpiece of the campaign. Her presence is expected to resonate with the audience, striking a chord with her warm and approachable persona. The synergy between Kapoor's appeal and the emotive pull of the campaign is intended to reinforce Hershey's brand message and connection with consumers during this peak sentiment-driven season.

As global markets observe the activities of multinational conglomerates during festive seasons, Alphabet Inc. GOOG, the parent company of Google and several former Google subsidiaries, stands as a testament to successful branding strategies. The fourth-largest technology company in the world and one of the most valuable, Alphabet's position in the market underlines the importance of effective campaign marketing in today's competitive environment.

Hershey's, Diwali, Campaign